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Piper Sandler’s annual survey digs into how much and where they are buying products.
October 7, 2021
By: Christine Esposito
Editor-in-Chief
Piper Sandler Companies has released data from its 42nd semi-annual Taking Stock With Teens survey, which in looks at discretionary spending trends and brand preferences from 10,000 teens across 44 US states. While there was an acceleration in overall teen spending 6% year-over-year, areas of slight wallet share contraction (Y/Y) included personal care, according to Piper Sandler. Spending within beauty is evolving, too. There is sequential build for haircare (+8%) and fragrance (+14%) while ski...
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